We want urban public transport networks which are easy to use and understand. Seamless networks where transfer from bus to tram to train can be readily undertaken and where the same good value ticket can be used across all the modes. Paying for access to public transport should also be easy via smartcards, bankcards and smart devices (as well as by cash for the unbanked).
People in cities outside London experience a single, smart and integrated ticketing system when they visit the capital and have the right to expect a similar experience in their own cities.
There is also the potential to use integrated public transport as the basis for a wider offer which could also give access to hire bikes and e-bikes, as well as taxis and car rental. This is something which is known as Mobility as a Service (Maas). This would allow people to buy packages of mobility which could reduce the need for car ownership.
Public transport should also be under a single guiding mind and brand so users know where to go to for impartial information or when things go wrong.
Again, this is what London enjoys with Transport for London and it's what most people in other city regions want too.